It’s difficult to get any audience to pay attention to your message with the proliferation of content that each of us is bombarded with on a daily basis.

Our goal for FONA, one of the leading providers of flavoring for foods and beverages, was to develop a digital outreach strategy that encouraged their audience to bite into their messages.

We created an interactive experience that [THIS LOOKS LIKE THE SAME CONTENT FROM GLOS.] truly engage the key audience segments. We know from our decades of experience that one key to that is applying a visual storytelling approach.

68% of all emails today are opened on a mobile device.

The simple reality is that messages that aren’t mobile responsive are often simply deleted without reading. Can you afford to ignore 2/3rds of your audience with your digital outreach?

FONA generates a significant amount of valuable content on trends and developments in the flavoring industry and we’ve created mobile responsive templates which allows them to share these insights on a weekly basis with a large list of subscribers.

Emails are one of FONA’s most effective marketing tools to stay connected with customers and develop new clients.

FONA’s email campaigns are highly successful with high open rates, and a strategy to bring viewers back to landing pages on the FONA site for full content. The strategy to drive website traffic has contributed significantly to nearly doubling of traffic to the FONA website since 2015, and exposure to other content for these food and beverage professionals.

Data on email open rates and click through rate analytics provide insight into topics that drive customer interest.

We closely monitor the weekly email campaigns to identify topics and campaigns that gain the most interest. This data provides important empirical data to help FONA stay on top of trends throughout the industry as well as generating content that appeals to core audience segments.

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